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Platform Design
Emails, CMS, Rebrands
AppleCare+ Platform
This project reimagined the AppleCare+ platform for global support advisors, with the goal of strengthening connection, reducing turnover, and streamlining how advisors handle customer device inquiries.
The redesign introduced a clean, Apple-inspired interface paired with new incentive visuals that highlight success rates in customer service. The result was a platform that not only made navigation more intuitive but also reinforced advisor pride and motivation.
By blending functionality with Apple’s ethos of simplicity and excellence, the rebrand demonstrated how thoughtful design can empower global teams, enhance efficiency, and extend a brand’s culture of innovation across its workforce.
The redesign introduced a clean, Apple-inspired interface paired with new incentive visuals that highlight success rates in customer service. The result was a platform that not only made navigation more intuitive but also reinforced advisor pride and motivation.
By blending functionality with Apple’s ethos of simplicity and excellence, the rebrand demonstrated how thoughtful design can empower global teams, enhance efficiency, and extend a brand’s culture of innovation across its workforce.
American Express Email Campaigns
I designed a series of email campaigns for American Express, crafted to showcase everyday card benefits in a visually engaging way.
One campaign highlighted paying home and cable bills with Amex to emphasize convenience and everyday value. Another focused on earning Marriott Bonvoy points through card use, tapping into aspirational travel and lifestyle storytelling.
Each design balanced clarity with Amex’s premium brand identity, ensuring the messaging felt both functional and aspirational. The campaigns demonstrated how thoughtful email design can drive engagement and reinforce brand loyalty through everyday moments and reward opportunities.
One campaign highlighted paying home and cable bills with Amex to emphasize convenience and everyday value. Another focused on earning Marriott Bonvoy points through card use, tapping into aspirational travel and lifestyle storytelling.
Each design balanced clarity with Amex’s premium brand identity, ensuring the messaging felt both functional and aspirational. The campaigns demonstrated how thoughtful email design can drive engagement and reinforce brand loyalty through everyday moments and reward opportunities.
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